Brands
TCB Group has a Music & Brands solutions division, a one-stop shop for brands, to assist them with their brand management with a view to engage with the music industry. It is also there for artists and music events, seeking a personal service, to receive additional revenue through brand partnerships.
We believe that entertainment has become a vital ingredient in today’s marketing mix. Many brands have to step beyond traditional marketing channels to achieve their goals. We are experienced in managing the liaison between both parties, managing everyone’s needs and expectations.
TCB is also a creative music agency specialising in the delivery of total music solutions working with artist/management community, record & publishing companies. Our team is used to using it’s vast experience in the music and marketing industries. It has backgrounds in brand marketing, account management and the music industry.
TCB have helped major brands, artists, ad agencies and event companies, create compelling campaigns and events adding real value by harnessing the power of music. The areas covered by TCB vary greatly – from music content for ads, film & games; to integrated / below-the-line solutions such as tailor-made branded CDs, digital downloads, events and sponsorship opportunities. We consider ourselves uniquely placed to help everyone realise the potential and reap the rewards of a successful music based campaign.
Some Case Studies
Marks & Spencer
Introducing two great British institutions, partnering the style icon Bryan Ferry with greatest British retail institution. We helped make the Autograph range cool.
The Mail On Sunday
We have produced several CDs that have been given away with the Mail On Sunday. These range from a Roxy Music Greatest hits through to a Christmas Celebration with the ACM Gospel Choir. Over 5 million CD’s have been produced.
Cointreau
The Cointreaupolitan Cocktail never looked or tasted so sexy. Goody bags, feather boas, gold flakes, pink cocktails all combined to give pleasure to VIP guests and the stars of Viva la Diva.
Coutts
The Queen’s banker enjoyed a very successful and glamorous association with Darcy Bussell and Katherine Jenkins’ sell out musical extravaganza Viva la Diva.
Audi
Whether they sponsor a tour, provide luxury vehicles or support charity event….they lead by technique. Vorsprung Durch Technik!
Malmaison Hotels
The hotel chain that dares to be different has various CDs available for their guest’s listening pleasure that have been compiled with care by us. Travel in time and beyond.
Mandarin Oriental
The hotel with some of the glitziest “Fans”.
Mac Make-up
They make the prettiest girls even prettier. They provide the best make up for the shows, tours and stars.
Music for adverts
Whether it’s for the AA or football’s most famous referee, we have brokered, cajoled and advised on some classic tracks for classic commercials.
Artist Endorsements
An example of our reach and abilities…..
Bryan Ferry
Mr Ferry has enjoyed lucrative not to mention career enhancing endorsements with Marks & Spencer, Carlsberg, Burberry, Audi, Mandarin Oriental, to name but a few.
Darcey Bussell
Britain’s prima ballerina, has graced our TV screens as a guest judge on Strictly Come Dancing, produced a highly successful Pilates DVD and book, written 22 Magic Ballerina books which have sold over 1 million copies, been Godmother to P&O’s Azura luxury liner, launched a successful children’s game called “Dress Up & Dance” as well been an ambassador for such luxury brands as Mulberry, Mont Blanc and Mandarin Oriental Hotels….all with the help of the TCB Group.
Diversity
Streetdance goes high street……TCB were instrumental in helping create successful partnerships, events and campaigns for Britain’s Got Talent winners Diversity with several major brands including Adidas, Reebok, New Era, Boots, Danone, Unilever, Robinsons, P&O, and Mazuma Mobile telephones.
Stavros Flatley
Everybody’s favourite Greek has enjoyed a longstanding career with TCB. Various brand tie-ups have existed including a TV commercial for Mazuma mobile phones.